Survey Shows Strong Support for Hopkins Public Schools

Knowing the customer is vital for organizations whether they’re companies, non-profits or governments. is no different. The district commissioned a survey to help it understand what various stakeholders think about how it’s doing business.

On Thursday, Bill Morris—president of Decision Resources, Ltd.—walked School Board directors through the results of that survey. Hopkins came out looking pretty good, although Morris noted two red flags that stood out: student behavior and class sizes.

“In general, though, this is one of the strongest marketing studies we’ve done anywhere in the metro area,” Morris said. “Folks who have sampled the district tend to be very, very favorable to the district.”

It didn’t take long for the survey results to have an impact. Directors brought them up that same meeting when discussing the creation of school facilities plan.

“This is not a survey that we’re going to end here,” promised Superintendent John Schultz. “It’s going to become a working document.”

(Click through the images above to see the conclusions that Morris drew from the survey.)

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Survey facts

• Number of people surveyed:
  • 250 parents of Hopkins Public Schools students living in the school district boundaries
  • 207 parents of Hopkins Public Schools students living outside the school district
  • 186 parents of preschoolers living in the school district
  • 198 parents of students who live in Hopkins and open enroll their children in other districts. This category does not include students in private or parochial schools or who are homeschooled. It does include children in charter schools.
• Survey type: Phone interviews
• Average survey time: 26 minutes
• Survey period: July 16 to Aug. 19
• Accuracy: ± 6.3 percent in 95 out of 100 cases
• Non-response rate: 4.3 percent