Here is new tip number F3TQQJGTEFK2 to ask, is mobile the new way to shop? Shopping for many people has changed dramatically. It use to be about going out and making a purchase and that was that. Not anymore. Now it has changed, it is much more than just going out and making a purchase; it's a complete new process. Like most things happening today, technology has changed the process of shopping, which in turn has begun to change consumer behavior.
Mobile technology is changing the traditional path of how consumers purchase which is having a profound effect on the retail landscape. Mobile shopping is very spontaneous, non-linear, and fluid.
As stated by Arunabh Das Sharma, Senior Director at Whirlpool Corporation, “The path-to-purchase is dead. “ People are planning and shopping differently today. Mobile shopping is spontaneous, non-linear, and very fluid. People are shopping in ways, and in places, that they never did before – and that’s really the power of mobile shopping.”
In-store sales are being impacted by mobile phones also. 73% of shoppers preferred to use their mobile phones to take care of simple tasks while in-store, and only 15% of shoppers preferred to interact with a sales associate, according to Accenture in a recent report.
According to William Rosen, Chief Creative Officer at Arc Worldwide, an advertising agency focused on shopper behavior, “Shoppers are beginning to develop preferences for retailers that enable them to use their mobile phone to shop, and retailers are just now beginning to catch up with the demand.”
The case can be made from these comments that some paradigm shift has occurred in how consumers are not only shopping, but also using their mobile devices to gather information while they actually shop. Some would say, that shopping is now more casual. Up to recently, people would do most of their product research at home, making their decisions by narrowing their selections ahead of shopping.
Mobile technology has changed the way people are shopping by empowering them with the ability to gather information instantly from multiple sources, checking product availability and special offers, often on specialized Smartphone apps. With Smartphone apps, shoppers can now alter their selection at any point along the path-to-purchase, those retailers that don’t provide the mobile phone carrying shopper alternatives, had better listen, the preverbal phone is ringing.
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