Second Roseville Goodwill Store Celebrates With Ribbon Cutting

New store serves the growing market for used clothing and household goods.

Officials from Goodwill/Easter Seals Minnesota this past weekend celebrated the opening of their second Roseville Goodwill store with a ribbon-cutting ceremony.

The latest Roseville Goodwill store, 2500 Cleveland Ave., is 29,000 square feet, sporting a shiny spacious feel similar to a regular retail discounter. It debuted in late June with a soft opening.

Although Goodwill has had a store at 1627 County Road B in Roseville for several years, "We feel this market will support both stores" said Emily Bollensen, manager of the new Goodwill.

Bollensen said new Roseville store, Goodwill's 27th in the Twin Cities, is a testament to the growing popularity of second-hand shops. "I think the change in economic times is fueling our growth," she said. "It is trendy and economical," she said of used merchandise stores.

Another factor: Many Goodwill shoppers are patronizing the stores because it enables them to participate in recycling merchandising.

Bollensen said that about 60 percent of a Goodwill store's sales come from soft goods such as clothing, accessories and shoes. The remainder comes from hardline goods such as home decor, sporting goods, books and seasonal decorative items, she said.
"We want to have a brand that people are attracted to," Bollensen said. "We are trying to have a clean and fun environment to shop," as well as quality products, she added,

Judging by shoppers' enthusiasm, the new store seems to be a hit.

On the day Roseville Patch was at the new Goodwill store; Carole Krieger, of St. Paul, was there looking to pick up household goods for new students at the Luther Seminary. She is the housing director at the St. Paul seminary.

"I am a regular (Goodwill shopper)," she said, noting that shopping at the store she can find good deals as well as "keep things out the dump."

Said another shopper, Tim of Minneapolis, "It (the merchandise) is always changing so it kind of cool."

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Tony Nickelsen October 17, 2012 at 05:54 PM
Good to see, although it is adding more retail to Roseville which I was hoping to avoid. However, this trend of opening 2nd hand or consignment stores in Minnesota and other states has been a huge hit over the past decade or two. With more and more people concerned about overloading our already burgeoning landfills with more garbage, and having to pay high prices at the department stores, this totally makes sense adding another store.


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