Business & Tech

Erbert & Gerbert’s Launches Gluten-Free Menu

The sandwich chain, which has a franchise in downtown Hopkins, will have the new products available by early December.

Erbert & Gerbert’s has become the latest restaurant to embrace the gluten-free movement.

The national sandwich chain, which has a franchise in downtown Hopkins, announced Monday that it’s launching a new gluten-free menu.

The new menu has three gluten-free soups and a selection sandwiches made with Udi’s gluten-free rolls, will launch nationwide beginning in early December.

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“Introducing these new gluten-free options will allow a whole new group to enjoy the flavors we offer at Erbert & Gerbert’s,” a news release quoted Chuck Schwalbe, director of marketing. “That is truly exciting for our brand and franchisees, but even more importantly so for those who suffer from celiac disease or choose a gluten-free lifestyle.”

The focus will be on gluten-free versions of three existing sandwiches—a turkey breast sandwich called the Boney Billy, a ham and provolone sandwich called the Comet Morehouse and the vegetarian Jacob Bluefinger. The sandwiches will use six-inch Udi’s rolls crtified by the Gluten-Free Certification Organization. Dedicated equipment will be used to avoid cross-contamination.

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Customers will be able to substitute the gluten-free rolls on any sandwich for an extra charge, but those won’t be certified gluten free.

Two existing soups—cheddar cheese and broccoli and cheesy asparagus—have been remade as gluten-free recipes. The company is also introducing a third gluten-free flavor, French onion.

The gluten-free recipes have been sampled in seven markets across Minnesota, Wisconsin and North Dakota.

 


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