It’s a new week and here is new tip number F3TQQJGTEFK2 to show you what makes a good mobile website to help you grow your small business.  Let’s get one thing straight.  Mobile marketing is not just a niche that someday you should consider.  If that is your perspective, you are guaranteed to trail your competitors.  With figures supporting anywhere from 3.5 to nearly 5 billion plus cell phone users world wide, you would miss a prime opportunity to reach your customers and prospective customers.  However, if your mobile website is not done correctly, it’s worse than not having one.  A mobile website is not the same as a normal website found on your desk, or laptop computer.

The mobile website needs to have plenty of easy-to-find content, in a format that is clean, and easy to navigate.  It’s amazing how many mobile websites actually don’t work, load slowly, render poorly, or crash easily.  Your mobile website needs to have handset detection.  This is a service where the visitor’s phone is instantly determined, and your website is optimized for that phone’s graphic and functional requirements.  This makes  your mobile site as compatible with as many different smartphones as possible.  This along with dynamic content, formatting and URL redirects needs to be present for the best user experience.

The bottom line is utility, solving a clear problem for the mobile consumer on the move is mandatory.  If your mobile website isn’t solving a real utilitarian issue, then you need to look at what it is you are trying to accomplish.  Another way of looking at this is great mobile websites constantly focus on the reason they are being there.  Therefore,  remove all irrelevant content, decoration, and uselessness.  This is because they need to have simple, clear, and minimal navigation and graphics to load quickly.   Mobile users have inherent time constraints, and  short attention spans, good sites strip out unnecessary elements and get to point quickly.  Moreover, this content must be in small bites, not too long.  More “smaller” sections of content, even use of video.

Concerning the URL, make sure it is in the common .mobi naming conventions with a “shortened” URL if possible.  Add links on your PC website and your mobile website to each other in order to help.  Also, make sure your .com website detects mobile visitors, and redirects them to your .mobi mobile website.  Finally, make sure all the main search engines like, Google, Yahoo, and Bing pick up your mobile website with keywords and keyphrases.  It does no good to have a mobile website, if you can’t be found.